Who I Am
I’m Kelsi Ribecco, a Calgary, Alberta, Canada-based content creator, marketing strategist, and mom of two creating warm, relatable lifestyle content for family, wellness, and travel brands.
What I Create
I create short-form video, voiceover demos, lifestyle photography, and organic UGC that feels natural, polished, and easy to trust.
Why Work With Me
With 11+ years in marketing and graphic design, I deliver more than content. I bring strategy, storytelling, and polished assets that are easy to use.
Current Focus: Hawaii Summer Content
We're headed to Hawaii this summer! Looking to partner with brands that fit naturally into family travel, beach days, routines, and memory-making moments.
Brand Fit
I’m a strong fit for family, parenting, home, travel, wellness, education, and tech brands that want authentic storytelling with a real-life parent perspective.
Marketing Director
11 years in B2B SaaS software in the energy industry. Alongside that, I run Allora Marketing, my own consulting agency, while content creation remains my creative side gig.
Partners & Clients
Sample Packages
OR... Build-Your-Own Bespoke Package
Every brand is different & these packages are starting points. Combine any formats, lengths, and image sets to create a custom package tailored perfectly to fit your brief, campaign goals, and budget. Email your wishlist to kelsi.ribecco@ciaokelsi.com with your must-haves, and I'll reply with a tailored scope. Easy Peasy! Customization = my specialty.
ALL PACKAGES INCLUDE
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Concept approval → proof → final deliverables workflow
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Scripts, storyboards, and captions where applicable
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Delivery in multiple sizes (9:16, 4:5, 1:1) and file types (JPEG/PNG/MP4)
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Organized Google Drive handoff with labeled, numbered folders/files
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Music notes for each asset: track name + link; royalty-free default, trending audio flagged as organic-only
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Clear ad-use notes (e.g., text-free exports for brand fonts, Spark/whitelisting-friendly)
POPULAR ADD-ONS
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Influencer Posting Add-On: publish to @CiaoKelsi (feed + Stories)
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IG Collab + Ad Code
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TikTok Spark supported
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Usage/Licensing Extensions: (90-day / 6-month / 12-month)
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Extra variants (hooks/lengths)
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Raw footage
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Horizontal 16:9 exports
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Rush turnaround
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SKYLIGHT — Canada Calendar Launch
Real-life planning for the Canada launch. I showcased a premium subscription feature two ways; 1) quick “what’s-for-dinner?” setup and 2) weekly batching with Sidekick so millennial moms can picture it in their routines. Clear, professional VO, real kid usage, and practical prompts turn the device into a calm, repeatable system for busy families.
Launch Ads
Family Proof
Scenes grounded in real family life and daily use.
Real kid usage; parent-friendly demo.
Conversion
Formats
Tutorial VO and clear CTAs built for acquisition.
Reel-ready sequences with stitched raw footage.
ASSETS DELIVERED
Calendar Launch VO Reel
60-second 9:16 product feature with real family use. Clear hooks, guided VO, and close-ups. Includes concise text overlays and a quick screen-record to spotlight key features, blending family footage with product clarity. Structured for Meta ads and variation testing.
Lifestyle UGC Sets
I delivered a mix of photos and short clips capturing the paper-to-digital swap, kitchen teamwork, and kids using the calendar. Includes a stitched lifestyle montage for quick deployment; brand adds music/text as needed for paid or organic.
Meal Planning Tutorial
Step-by-step UGC tutorial demonstrating Skylight + Sidekick. Practical kitchen POV, complimentary text overlays, callout stickers, and voiceover that walks through prompts, planning, and weekly setup. Designed as an “always-on” explainer for paid media and site embed.
Back-to-School UGC Set
A mix of photos + short clips in various formats featuring kids check the calendar, back-to-school planning moments, and close-ups of the device in action. Family-first vignettes that slot into digital media and social with minimal lift.
IG/TikTok Ad Reel
Sub-10-second cut optimized for IG and TikTok. Hook-first structure with a scroll-stopping, “negative hook” opener, then fast product clarity. Spark and ad-code ready, ideal for acquisition and retargeting.
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ODD BUNCH — Waste Less, Save More
Long-term partnership delivering a 3-month pipeline of ad-ready assets. Reels linked here (15K views) and here (18K views) were posted to my feed, performed well and were repurposed into ads. Creative centers on sustainability, a proud Canadian brand story, reducing food waste, and family-friendly home cooking. Seasonal pillars: summer snacks, back-to-school, and meal planning. All files delivered watermark-free and whitelisting-ready.
Partnership
Feed→Ads
3-month cadence of ad-ready UGC.
High-fit reels scaled in paid.
Sustainability
Canadian, waste-reducing, budget-smart.
Seasonal Hooks
Summer snacks, BTS, meal planning.
ASSETS DELIVERED
“Hell Yeah” Ad Reel
Six second high-converting reel optimized for paid. Organic version used trending audio; ad cut delivered with royalty-free track matched to beat, clear product shots, and quick savings/impact hooks.
1-Minute Testimonial Explainer
UGC VO explaining what Odd Bunch is, why we love it, and how families save on snacks in summer. Highlights environmental benefits and building healthy kid habits. CTA: “Save 30–50% on your next bill.”
Bugatti Trend Remix
On-trend IG concept reframed for Odd Bunch: “Kids only eat the most expensive fruit… mom buys ‘ugly’ fruit — kids think we’re rich.” Punchy captions, quick cuts, brand lockup for ad-ready use.
Lifestyle Unboxing Set
4 UGC images capturing doorstep delivery, box reveal, produce close-ups, and happy kid reactions. Framed to work for PDP, email headers, and social thumbnails.
Stylized Kitchen Hero
Clean, on-trend kitchen scene with Odd Bunch front-and-center; color-coordinated props and negative space for copy overlays. Ideal for paid, homepage hero, or promo banners.
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HUSH BLANKETS — Rest Is The Gift
Cozy, authentic Mother’s Day storytelling for Hush. I produced a voiceover reel (without music or on-screen text, allowing the brand to add their own) along with an organic testimonial, cover photo options, and additional UGC clips/raw footage for future edits. Everything was delivered ad-ready, watermark-free, text-free, and Spark/whitelisting-friendly, so Hush could quickly brand and scale across social or paid channels.
Ad-Ready
Whitelisting
Clean VO
Pro Handoff
Text-free masters for instant branding.
Clean exports; approvals ready for paid.
Pofessional mic for crisp, consistent sound.
Google Drive, labeled folders + file naming.
ASSETS DELIVERED
Mother’s Day VO Reel
30–40s 9:16 reel—“what mom really wants is sleep.” Warm family moments and product close-ups. No on-screen text and no music (brand to add). Delivered and whitelisting-ready for organic or paid use.
Cover Photo Options
Multiple high-res frames for reel covers/headers (cozy bed, texture, product detail). Soft lighting; composed for quick load and immediate brand typography.
Iced Duvet Testimonial
Selfie-style VO + light B-roll on why the Iced cover works (cooling, buttery-soft feel). Clean audio, gentle pacing. Ideal for site/embed, email, or organic repost; also a strong base for future cut-downs.
UGC Clips + Raw Footage
Extra short clips and raw takes for future edits with steady mobile camera, soft pans, slow zooms, unboxing angles, product detail. Extends creative lifespan and supports A/B testing.
Drive Handoff & File Naming
Professional Google Drive delivery with clear folder hierarchy and smart file naming (versions, crops, and specs) so internal teams can find, brand, and deploy fast.
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STONZ — Nature-Tested Family Gear
Ongoing UGC partnership delivering photo/video only (no posting). Shot on-location across Alberta’s most scenic backdrops—Big Hill Springs Provincial Park and Banff National Park—to showcase real kids using Stonz gear. Deliverables focus on natural-motion clips and premium stills that feel editorial while remaining ad-ready, watermark-free, and formatted for PDP, email, and paid.
Location Access
Real Usage
Ad-Ready
Seasonal Range
Access to AB landscapes + Rocky Mountains. Golden hour—seamless field production.
Real kids, real terrain; authentic moments.
Watermark-free files, crop-safe framing, PDP-ready.
Rain, creek, trails—content for spring through fall.
ASSETS DELIVERED
Cruiser – Nature Walk Video
Natural-motion 9:16 clip of Stonz Cruiser on forest trail; close-ups of tread and stride. Built for paid and reels; clean ambient audio with optional royalty-free bed.
Cruiser – Kids In The Wild (Still)
Editorial-style still with siblings at Big Hill Springs Provincial Park; shallow depth, rich greens, product in focus. Optimized for PDP hero, social thumbnail, and email header.
Rain Suit – Creek Play Video
Action sequence of creek splashes and hill climbs in Stonz Rain Suit. Shot in 9:16 for social use, made to feature product flexibility, waterproofing, and comfort during real play. HD raw footage delivered to the client.
Rain Suit – Scenic Still
Wide scenic frame with subject mid-step, featuring water-proof fabric. Shot to accommodate headline overlays and paid crop safety.
Roamer Water Shoes – Banff Set
Premium stills set from Banff National Park: rocky shoreline, lake reflections, and grip detail. Family day-trip storytelling with negative space for copy; ideal for ads and PDP.